Jan 20, 2017 product description templates begin with product data. Remember that product description is an essential element of your content strategy. Apr 18, 2018 best practices when writing ecommerce product descriptions. Oct 06, 2019 the purpose of a product description is to supply customers with important information about the features and benefits of the product so theyre compelled to buy.
How to write ecommerce product descriptions that sell. It can be a plain landing page with all the information. As mentioned above, in mad libs one fills in the blanks with parts of speech. Writing an ecommerce product description is not unlike any other sales copywriting task in that you will want to start with an understanding of the features and benefits of the merchandise. Auto generate product descriptions using nlg ginnie. So, when thinking of writing your product description, think in terms of writing a script for the various components, including words, images and video, that together will give you more of what you expect from the description. Grow your ecommerce business using keyword rich product descriptions our software not only generates content based on the product metrics but also enhances the content with the targeted keywords. Let our content engine write your product descriptions. There are many reasons why our clients choose to outsource their writing to us.
Automated ecommerce product description writing using ai adzis. Help the user imagine themselves using the product. Let the adzis content engine write unique product descriptions for you. Choose if all you need is a web app to generate product descriptions.
How to write product descriptions that sell neil patel. Would you be interested in buying a product the description of which contains grammatical mistakes. Ecommerce managers and online store owners all know the importance of. You need goals to measure the success of product descriptions. Jun 19, 2018 what are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products. This content can be difficult to write and often requires an experienced content team. May, 2009 know your audience, get its attention, and communicate. Each product has technical specifications split into two parts under the product description. When software solution providers work with online stores to generate product descriptions, the providers begin with the kinds of words or phrases that will be used to fill in the blanks. Journalists utilize the who, what, where, when, why and how method for getting across the facts of their stories, and following this process is the first step in crafting a.
Write product descriptions in the natural language of your target customer. A list of tactics for creating s of ecommerce product descriptions, with. We bring you a successful online sales with an impressive and quality product data description writing. Product data description writing altius technologies. Learn actionable tips from this edition of ask an seo. Our description writing educates and influences the user to buy the product.
Product description writing jobs are not for the novice content writer. Is there ai software for writing product descriptions. How to write product descriptions that tell a story bigcommerce. They want to know why your product is better than any other competition on the market. Get wellcrafted product description for your ecommerce website. Ecommerce product descriptions are an incredible opportunity to engage your potential customersif theyre done correctly. Apply to content writer, writer, copywriter and more. Youll want to use keywords that are relevant to your product. Perfect for dropshippers or other stores adding many products in bulk. And, not to mention the pain of working with freelancers for writing s of seo descriptions and the missing deadlines. Eric hoppe is an experienced marketer who has worked in the technology space for over a decade. Each description is unique and handwritten based on your product title, images and tags. Generate product descriptions with natural language software. How to write s of product descriptions spork marketing.
Tips for writing amazing ecommerce product descriptions. May 28, 2015 before targeting potential employers, consider writing some product descriptions for the types of products youd like to write about. However, entrepreneurs and marketers alike are susceptible to a common mistake that comes up when writing product descriptions. Of course, ecommerce websites are free to select a format for the product description. The first containing easytoread bullet points detailing the products key features. Advanced content writing software, affordable prices ginnie offers a payasyougo option for shortterm or limited usage, as well as comprehensive content generator plans with builtin volume discounts and product support. Sep 26, 2017 how to write product descriptions for ecommerce lindsay kustich on september 26, 2017 if you are a small business with a large ecommerce catalog online, you may fall into the same pitfall of many online shops too many products with too little time or manpower to write unique product descriptions.
Automated ecommerce product description writing using ai. One ecommerce study found that 20% of purchase failures are potentially a result of missing or unclear product information. For many of our clients there just isnt enough time in the day. Theres a direct line between great product copy and conversion rates. Youre creating an experience for the online consumer, one that they wouldnt get in a brickandmortar store. Ecommerce product descriptions are an incredible opportunity to engage.
The problem is that it isnt enough to simply describe the things you sell. Product description writing services for ecommerce sites. Jul 23, 2019 product description writing is a learned skill you can master. Whether youre dropshipping or an ecommerce retailer, chances of the same product appearing in multiple sites with the same product description very high. Here are thirteen tips for writing ecommerce product descriptions that sell. With ginnie, retailers, marketplaces and sellers on merchant platforms are able to generate thousands of unique product descriptions quickly and affordably. I wouldnt because the only thing that description tells me is that the business doesnt care enough for its customers to proofread the text. Your customers are looking for rich and detailed descriptions of your product. How to write product descriptions for ecommerce newbird. A great product description has the power to turn a casual shopper into a revenuegenerating buyer.
Online product descriptions should be such that it creates the same sense of awareness and desire about a product as a visit to a brick and mortar store would. Ecommerce product description writer jobs, employment. Find out what words work on a buyers brain and use them. This can put a costly and timeconsuming strain on your business. Product descriptions are actually an extension of the selling process. Online shoppers want to know what a product means for them before purchasing, which is why descriptions are often the difference between a customer clicking add to cart and looking. Are you wondering how to write ecommerce product descriptions that sell products. May, 2019 there are two types of product descriptions for ecommerce businesses. Creating an ecommerce product description is part art and part science. Product description writer send your customers into a buying frenzy with our product description writing service.
But if youre clever and if you use software you can make a lot of unique text. Jun 07, 2019 product descriptions are the building blocks of an ecommerce site. Write the script for how you will describe your product. Ease of use we import and export directly using shopify apis. Throughout the next few months starting this week, im going to be working with a handful o. Product description writing ecommerce plugins for online.
Utilizing artificial intelligence ai, this content writing software automatically transforms raw product specifications into engaging, unique, optimized content. Writing creative product descriptions for ecommerce small. How to write ecommerce product descriptions that sell more. Writing product descriptions for your ecommerce store is one of the hardest things you will ever do.
With our experience in ecommerce seo we built the software with this in mind to power your product listings. We suggest using the following template to ensure you are crafting the best product description. Autogenerate product descriptions to rank high in search engines for more keywords. When you commit to following these five tips for writing for ecommerce, youll amp up the quality of your product copy and can expect to see more conversions. Those pesky, profuse product descriptions ecommerce success depends on them but darned if theres an efficient way to write great ones. Product description writing service ecommerce content writing. Ecommerce product description writing service globex it. Although a buyer wants to know about a products features and specifications, they dont want to read a dull description. How to write effective ecommerce product descriptions. We offer the best product descriptions writing service in industry. How to write epic product descriptions that sell oberlo. Check out this ecommerce product description best practices and implement to boost sales. Online stores need descriptions that properly explain the product so shoppers. In fact, following this simple formula below is a great way to writing compelling product descriptions.
Jan 28, 2019 the easiest way to optimize your product descriptions is to use a tool like on page seo checker on your store. Ecommerce product descriptions can be challenging to write. It means that, when writing a product description, you should set the tone that maintains your brand voice. Altius technology solution offers the best product data description writing services at affordable cost. Add enough content to your pages using this online product description writing tool and get more traffic to your online store. Get free marketing tips and resources delivered directly to your inbox. Pixc remove the background from your product image. Pricing ecommerce product description generator ginnie. Can software really be used for writing seo friendly product. Choose goals and kpis to measure success of your product descriptions. Writing great product description copy is a skill that takes time and effort, but is nevertheless learnable. Think about the who, what, where, when, why and how before writing. How to write product description for ecommerce website. One possible solution for the ecommerceproductdescription problem is to use natural language text or, as some refer to it, templating.
Lean on your support team and pull language from the actual questions customers ask. Ogilvy was famous for writing twenty headlines for each ad he wrote for this very reason. But, above all, the main reason is that most business owners dont have the kind of time to devote to writing product description pages and making sure they are properly optimized. Ecommerce copywriting product descriptions content. Best practices for writing product descriptions are followed.
For example, if you sell makeup brushes, youll want to be specific such as unicorn makeup brush or mermaid makeup brush. Those are the keys to writing product descriptions that sell, in my view. Weve focused on written words, but, of course, images, sounds, and video can also serve as compelling product descriptions, but more about that in a later edition of ecommerce knowhow. Utilizing artificial intelligence ai, this content writing software automatically. Create a buyer persona before you begin writing, you need to determine your. How to write product descriptions that tell a story compelling product descriptions dont just convey what your product is, but why a customer should buy it. A product description is the marketing copy used to describe a product s value proposition to potential customers. This approach to text generation is amazingly similar to the popular mad libs word games that have been published since 1958. The second highlighting product specifications, including fabric composition, style code and even the measurements of the model wearing the product. And although you dont have to emulate ogilvy though it might help, you do need to think about what youre trying to communicate in your product description headlines. More importantly, which one would your website visitors want to see. A good product description doesnt just provide information to your website visitors but also increase website visibility on search engines.
One of the most common mistakes that is made when it comes to writing product descriptions is that copywriters simply describe the products instead of selling the items with the description to their target audience. How to write persuasive product descriptions for your. Im looking for a copywriter who has experience writing for ecommerce or digital products. How to become a product descriptionecommerce copywriter quora. Apr 28, 2016 how to write product descriptions that sell. For instance, if you sell luxury textile to middleaged wealthy people, you should use formal language and set a serious tone of voice. Product descriptions that tell and product descriptions that sell. A compelling product description provides customers with details around features, problems it solves and other benefits to help generate a sale. Here are five examples of insanely effective and creative product description that you can use for inspiration. Sep 11, 2019 ecommerce product descriptions are an incredible opportunity to engage your potential customersif theyre done correctly.